How We Grew Metro Health Clinic’s Patient Bookings Across 5 Locations

A privacy-aware, multi-location digital marketing strategy that delivers a surge in appointment bookings and a 280% increase in qualified leads across five clinics.

Healthcare Local SEO Paid Ads Web

The Results

+280%

Qualified Leads

Clinic Locations Scaled

Surge

In Appointment Bookings

The Challenge

Beautiful Products. Invisible Online.

Metro Health Clinic operated five locations but struggled to fill schedules consistently. They were losing local search visibility to larger clinic groups, had thin and inconsistent with Google Business Profiles, and needed a marketing approach that respected patient privacy obligations under PHIPA and consent rules under CASL.

Our Solution

A Rebuilt Digital Ecosystem

We built a privacy-aware, location-by-location patient acquisition strategy that combines local SEO, reputation, and high-intent paid campaigns — all measured on booked appointments rather than clicks.

Optimized and unified all five Google Business Profiles

Location-specific local SEO and booking-focused landing pages

PHIPA-aware paid campaigns targeting real treatment intent

Ethical review-growth and reputation management program

Our Approach

How We Got There

Discover

We mapped each location’s local search landscape and identified the biggest visibility gaps.

Strategize

We built a privacy-first plan — no personal health data on ad platforms — focused on booked appointments.

Execute

We optimized every Google Business Profile, launched local pages, and ran patient-intent campaigns.

Optimize

We doubled down on the locations and treatments with the best cost per booked patient.

Services Used

Website Development SEO Toronto Google Ads

"The team understood our industry and our compliance needs. Our clinics are busier than they’ve ever been."

Client, Metro Health Clinic

Healthcare Case Study

Frequently Asked Questions

More Case Studies

What results did Metro Health Clinic achieve?–

Metro Health Clinic saw a 280% increase in qualified leads and a significant surge in appointment bookings across all five of its locations, driven by a privacy-aware local SEO, reputation, and paid-media strategy focused on booked appointments rather than clicks.

How do you market a multi-location clinic while respecting patient privacy?–

We built the strategy around PHIPA privacy obligations and CASL consent rules — which meant keeping personal health information out of ad platforms and tracking, using careful audience settings, and running consent-based communication. We are marketers, not legal advisors, so we worked alongside the clinic compliance team. Growth comes from optimized Google Business Profiles, location-specific pages, and patient-intent campaigns.

How did 365 Marketing increase patient bookings?–

The fastest gains came from fully optimizing and unifying the five Google Business Profiles, growing genuine patient reviews, and building booking-focused local landing pages for each location. High-intent Google and Meta campaigns then added immediate visibility for the treatments each clinic wanted to fill.

Want results like these for your business?

Tell us your goals and we’ll send a free, no-obligation proposal with the right plan, timeline, and transparent pricing.