The Results
Beautiful Products. Invisible Online.
TechFlow SaaS was generating leads, but sales rejected most as unqualified. Marketing and sales weren’t aligned on the ideal customer, LinkedIn spend wasn’t translating into pipeline, and long sales cycles made it hard to see what was working.
A Rebuilt Digital Ecosystem
We rebuilt their demand engine around account-based marketing and precise LinkedIn targeting — focused on qualified pipelines, not raw lead volume, with attribution tied to closed-won revenue.
Ideal customer profile (ICP) definition with sales alignment
LinkedIn ABM campaigns targeting named accounts and roles
Bottom-of-funnel content and demo-focused funnels
CRM attribution from lead to pipeline to closed-won
Our Approach
How We Got There
Services Used
“Finally, marketing and sales are on the same page — and the pipeline shows it.”
Frequently Asked Questions
View All QuestionsTechFlow SaaS grew its sales pipeline value by 410%, with more qualified demos and a higher lead-to-opportunity rate. The growth came from account-based marketing, precise LinkedIn targeting, and tying attribution to closed-won revenue instead of raw lead volume.
Instead of chasing volume, we defined a precise ideal customer profile with the sales team, then targeted named accounts and specific roles on LinkedIn with tailored messaging. Combined with bottom-of-funnel content and demo-focused funnels, this produced fewer but far more qualified opportunities — which is what grew pipeline value.
We started by aligning marketing and sales on a shared definition of a qualified opportunity and the ideal customer profile. Then we optimized campaigns toward that definition and connected everything to the CRM, so we could measure lead-to-opportunity and closed-won — and shift budget toward what actually produced pipeline.
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