How We Grew PaySwift App’s Active User Base by 195%

App store optimization, influencer partnerships, and compliance-aware paid campaigns that fuel explosive, sustainable user acquisition for a fintech app.

Fintech ASO Paid Ads Influencer

The Results

+195%

Active Users

Higher

App Store Visibility

Lower

Cost Per Install

The Challenge

Beautiful Products. Invisible Online.

PaySwift App has a strong product but slows user growth. Organic app store visibility was weak, paid user acquisition was expensive and hard to scale within financial-services ad restrictions, and they needed growth that would survive platform review and build genuine trust with users.

Our Solution

A Rebuilt Digital Ecosystem

We combine app store optimization, credible influencer partnerships, and tightly targeted paid campaigns built to pass financial-category review — all focused on cost-efficient, retained users.

App Store Optimization (ASO) for visibility and conversion

Vetted influencer partnerships in the finance and tech space

Compliance-aware paid user acquisition across channels

Creative testing to drive down cost per install

Our Approach

How We Got There

Discover

We analyze store listings, competitors, and the unit economics of paid acquisition.

Strategize

We balanced organic ASO and influencer trust-building with paid scale, respecting ad-category rules.

Execute

We rewrote store listings, launched influencer campaigns, and structured compliant paid campaigns.

Optimize

We iterated creative and targeted lower cost per install while protecting retention.

Services Used

Google Ads Toronto Meta Ads social media marketing

“They understood the compliance side of fintech and still delivered aggressive growth. Our user base has never grown faster.”

Client, PaySwift App

Fintech Case Study

Frequently Asked Questions

View All Questions

What results did PaySwift App achieve?–

PaySwift App achieved a 195% increase in active users, alongside stronger app store visibility and a lower cost per install. Growth comes from app store optimization, vetted influencer partnerships, and compliance-aware paid user acquisition.

How do you market a fintech app within advertising restrictions?–

Financial-services advertising faces additional platform verification and category restrictions, plus Canadian regulatory expectations. We handled platform verification, structured campaigns and creative to pass financial-category review and kept claims accurate — working alongside the client’s compliance team. That kept campaigns live and scalable rather than getting disapproved.

How did 365 Marketing lower the app cost per install?–

We improved organic app store visibility through ASO so a share of growth came without paid spend, added credible influencer partnerships for trusted reach, and continuously tested paid creative and targeting — shifting budget to the best-performing combinations to drive cost per install down while protecting user retention.

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