How We Transformed Luxury Furniture Co.'s Digital Presence

A 12-month full-service digital transformation across e-commerce, paid media, and brand strategy that turned an invisible online store into a record-breaking revenue engine.

E-Commerce SEO Paid Ads Branding

The Results

+320%

Total Sales Growth

+280%

Organic Traffic Increase

+150%

Qualified Leads Generated

The Challenge

Beautiful Products. Invisible Online.

Luxury Furniture Co. had beautiful products but was effectively invisible online. Their website converted at just 0.8%, paid spend was burning roughly $40K per month with minimal ROI, and the brand had no consistent identity across channels. Growth had stalled and every marketing dollar was working against them.

Our Solution

A Rebuilt Digital Ecosystem

We rebuilt their entire digital ecosystem from the ground up — a conversion-optimized e-commerce site, a unified brand identity, and a full-funnel paid media strategy targeting high-intent buyers.

Full e-commerce site redesign with CRO-focused UX

Complete brand identity refresh and photography direction

Multi-channel paid media strategy (Meta, Google, Pinterest)

Content-led SEO strategy targeting 200+ buyer keywords

Our Approach

How We Got There

Discover

We audited the funnel, analytics, and brand, and found the biggest leak was on-site conversion — not traffic.

Strategize

We prioritized CRO and brand first so that paid and organic traffic would actually convert once it arrived.

Execute

We shipped the new site and brand, then layered in full-funnel paid media and a 200-keyword SEO plan.

Optimize

We tested creative, landing pages, and audiences monthly, shifting budget toward the highest-ROAS channels.

Services Used

Website Development SEO Toronto Meta Ads Label Branding

"365 Marketing completely transformed our online presence. The results speak for themselves — our revenue has never been higher."

Client, Luxury Furniture Co.

E-Commerce Case Study

Frequently Asked Questions

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What results did Luxury Furniture Co. achieve?–

Over a 12-month engagement, Luxury Furniture Co. saw a 320% increase in total sales, a 280% increase in organic traffic, and a 150% increase in qualified leads. The gains came from rebuilding their e-commerce site for conversion, refreshing their brand, and running a full-funnel paid media and SEO strategy.

How did 365 Marketing increase e-commerce sales by 320%?–

The biggest lever was conversion, not just traffic. We redesigned the store around CRO-focused UX to lift a 0.8% conversion rate, unified the brand so campaigns felt premium and cohesive, then drove high-intent traffic through multi-channel paid media and a 200+ keyword SEO strategy — optimizing monthly toward the highest-return channels.

How long did the e-commerce transformation take?–

This was a 12-month full-service engagement. Early wins came from conversion-rate and paid-media improvements within the first weeks, while the SEO and brand investments compounded over the following months to produce the full 320% sales growth.

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