LinkedIn Ads in Toronto
That Reach Real
Decision-Makers

LinkedIn has higher minimums and click costs than other platforms — CPCs often run several dollars because you’re reaching specific professionals. We generally recommend a monthly ad spend starting around CA$2,000–$3,000 for meaningful B2B results, plus a management fee (typically 10–20% of spend or a flat retainer). Because leads are high value, the cost per acquisition often still delivers strong ROI for B2B.

For B2B — especially higher-value or considered purchases — yes. LinkedIn’s targeting title, company, and industry is unmatched, so even though clicks cost more, the leads are far more qualified. It works best when paired with strong offers, lead-gen forms, and CRM tracking, all of which we set up.

B2B companies, professional services, SaaS, recruiters, and anyone selling specific roles or industries benefit most. If your ideal customer can be described by job title, company type, or seniority, LinkedIn ads can reach them precisely. B2C and impulse-purchase brands usually see better returns on Meta or Google.

Yes. LinkedIn ads work well as part of a multi-touch, account-based approach alongside organic outreach and email. We can coordinate paid campaigns with your broader B2B lead-generation program, so target accounts see a consistent, reinforcing message.