B2B SaaS Services
B2B SaaS has long cycles, buying committees, and a sales team who will quickly tell you if the leads are bad. We build marketing that produces pipelines you can close — targeting the specific roles and accounts you sell to and measuring qualified demos and revenue rather than MQL vanity counts.
That means bottom-of-funnel SEO that captures buyers already comparing solutions, LinkedIn campaigns aimed at your ICP by title and company, and content that gives buying committees the proof they need to say yes.
One System, Every Channel Connected
Six disciplines working together instead of six agencies pulling in different directions.
Bottom-of-funnel SEO
Rank for comparison, alternative, and integration searches where buyers convert.
LinkedIn ads & ABM
Reach your ICP by role, company, and account list.
Demand generation
Full-funnel campaigns that create and capture demand.
Content & thought leadership
Content that earns trust with technical and executive buyers.
Conversion & demo funnels
Landing pages and flows built to drive qualified demo requests.
CRM & pipeline attribution
Connect marketing to closed-won revenue, not just leads.
The Problems Costing You Revenue
These are the issues we see most often on e-commerce accounts before they come to us — and the ones we're built to fix first.
Long Sales Cycles & Multiple Decision-Makers
Keep prospects engaged through every stage of the buying journey.
MQLs That Sales Reject as Unqualified
Generate leads that are a better fit for your sales team.
Expensive LinkedIn CPCs
Improve campaign efficiency to maximize every advertising dollar.
Attribution Across Many Touchpoints
Connect every interaction to understand what drives conversions.
The KPIs That Actually Matter
No vanity metrics — every report ties back to these five numbers.
Qualified demos / SQLs
Pipeline generated
Cost per SQL
Lead-to-opportunity rate
Customer acquisition cost
Featured Case Study
Why B2B Companies Choose TNK 365 Marketing & Solutions Inc
We understand B2B's complex buying committees, extended evaluation cycles, and the importance of revenue alignment between marketing and sales.
ABM Specialists
Account-level targeting and personalization that reaches the right people at the right companies with the right message.
Long Cycle Nurture
We're built for 12-18 month B2B cycles — patient, multi-touch nurture strategies that keep you top of mind through long evaluations.
Revenue Alignment
We align marketing and sales with shared MQL-to-SQL-to-Revenue definitions so every campaign is measured in pipeline impact.
Enterprise Ready
CRM integration, multi-touch attribution, and enterprise-grade reporting that proves marketing's contribution to the bottom line.
Also Explore
Frequently Asked Questions
View All QuestionsB2B SaaS marketing generally requires a higher investment because sales cycles are long, and LinkedIn CPCs are premium. Retainers commonly run CA$3,000–$10,000+ per month depending on channels, with ad spend separate — LinkedIn campaigns typically need CA$2,000–$3,000+ monthly to gather meaningful data. We scope budgets against pipeline value and cost per qualified opportunity.
We optimize the metric sales cares about: qualified opportunities, not raw form fills. That means targeting bottom-of-funnel keywords where buyers are comparing solutions, tightly defining your ICP on LinkedIn, using qualifying questions in forms, and connecting everything to your CRM so we can see which sources actually produce closed-won revenue — then shifting budget toward those.
For most B2B SaaS, yes. LinkedIn is the only channel where you can target job titles, seniority, company, and industry with real precision. Clicks cost more than other platforms, but the leads are far more qualified. It works best combined with bottom-of-funnel SEO and content that supports the whole buying committee.
LinkedIn and paid campaigns can generate demos within weeks, though a long sales cycle means revenue follows later. SEO and content compound over 3–6 months and become your most efficient channel over 6–12 months. We track leading indicators — qualified demos and pipelines created — so you can see progress well before deals close.
Ready to grow your b2b SaaS business?
Tell us your goals and we’ll send a free, no-obligation proposal with the right plan, timeline, and transparent pricing for your industry.